Assignment 19a - Idea Napkin #2

Assignment 19a

1.     You: I’m Guillaume Bourgoignie. I have a multicultural background with both of my parents being from Europe. In addition, I am from Miami, a city known to be a melting pot of cultures. As I said in the previous napkin, I am a determined and serious individual who always takes competition to the extreme, meaning I don’t like to lose. I am a good logical and objective thinker, making it easy for me to make decisions without all my emotions clouding my judgement. Miami has shown me many facets of the vape and nicotine industry, with a majority of my friends becoming users in high school. This gives me extensive knowledge on how people feel about such products.  I see this business being successful in helping many people change their habits, not only in Gainesville but nationally as well, if this business does well it can be made into a nationwide chain.

2.     What are you offering the customers: I am proposing a service that will support and motivate people to give up the unhealthy addiction of vape and nicotine product usage.

3.     Who are you offering it to: This service is available to anyone who feels they want to give up their addiction but feel that they need help in doing so. The majority of the customers will most likely be from the younger demographics from the ages of 18 to 25.

4.     Why do they care: People should care about this service because recently the FDA has released data proving some of the serious health risks that these vape products can cause to individuals. It would be in their best interests to stop as soon as possible in order to avoid any further damage.

5.     What are your core competencies: My character and personality are what hold most of my competencies. Being a logical, determined and competitive individual, I am always geared towards overcoming a challenge which helps me incredibly. One aspect which sets me apart would be my multicultural upbringing, something which not many have the ability to experience. This lets me be very understanding and empathetic towards most of the people I meet.

After evaluating the five sets of questions and the answers provided, I feel that everything falls into place pretty well. It follows a very logical flow, meaning that I am offering customers something to solve an actual problem which they should actually be caring about. In addition, the personality I show is something that is necessary for this type of business and to help others achieve what they want.

As for the feedback, it was for the most part positive. They all said that I had the right type of personality to get people in the right mindset of quitting. In addition, they add that being determined is necessary in order to convince people to go through with this life changing experience. Otherwise no comments were mad on other matters.